Content Repurposing

MCP-powered workflow for identifying top-performing content and generating repurposed variations for a content calendar.

MCP Tools Used

Workflow

1. Pull performance data — Call x_get_tweets with limit: 100 for the target account. Call x_get_profile to get follower count for rate calculation.
2. Rank by engagement — Calculate engagement rate per tweet: (likes + retweets + replies) / followers * 100. Sort descending. Select top 10.
3. Analyze winning patterns — For each top tweet, identify:
   • Format: standalone, thread opener, question, list, hot take, story
   • Hook type: curiosity gap, bold claim, number-led, personal story
   • Topic/theme
   • Length (short <100 chars, medium 100-200, long 200+)
4. Research trending angles — Call x_search_tweets with 2-3 queries related to top-performing topics. Note fresh angles and current discussions.
5. Generate variations — For each top 5 tweet, create 3 repurposed versions:
   • Angle shift: Same core idea, different perspective or audience
   • Format change: Convert standalone → thread, or thread → standalone
   • Update/expand: Add new data, examples, or context
6. Build content calendar — Organize variations into a 2-week posting schedule, spacing similar topics at least 3 days apart.

Output Template

## Content Repurposing Report: @{username}

### Top Performers
| Rank | Tweet | Eng Rate | Format | Hook Type |
|------|-------|----------|--------|-----------|
| 1    | {text excerpt} | {rate}% | {format} | {hook} |

### Winning Patterns
- Best format: {format} ({avg_rate}% avg)
- Best hook type: {hook} ({avg_rate}% avg)
- Best topic: {topic}
- Optimal length: {range}

### Repurposed Content

**Original:** "{tweet text}" — {eng_rate}%

1. **Angle shift:** {new tweet text}
2. **Format change:** {new tweet text}
3. **Update/expand:** {new tweet text}

### 2-Week Calendar
| Day | Content | Type | Based On |
|-----|---------|------|----------|
| Mon | {text}  | Angle shift | Top tweet #1 |
| Wed | {text}  | Thread | Top tweet #3 |